01
Apparel
Women's and men's everyday clothing, sized to local standards and photographed for the destination market.
Cross-border retail · Southeast Asia
Everyday wear,
localised for
Southeast Asia.
CQWI is the retail brand of Beijing Woke Technology Co., Ltd. We select, localise and ship apparel and lifestyle products to shoppers in Malaysia — with Singapore and Thailand next.
- Active market
- Malaysia
- Expanding
- SG · TH
- Categories
- Apparel · Home
- Operated from
- Beijing, CN
What we do
A direct merchant, not a middleman.
We buy our own stock, list it under our own storefronts, and stand behind every order. No dropship arbitrage, no reselling of someone else's catalogue — the product, the pricing and the customer relationship are all ours.
02
Home & lifestyle
Practical household and personal goods chosen for tropical climates and small-apartment living.
03
Seasonal & accessories
Festival and holiday lines timed to each market's own calendar rather than a Northern-Hemisphere one.
Markets
Three countries, priced separately.
Every market gets its own listings, its own languages, its own sizing chart and its own cost model. Nothing is copied across borders.
MY
Live
Malaysia
Storefront cqwi-shop-MY · listings in Malay and English · priced in MYR
SG
Setting up
Singapore
Storefront registered · listings in English · priced in SGD
TH
Setting up
Thailand
Storefront registered · listings in Thai and English · priced in THB
How we operate
Four steps, run in-house.
01
Source
Suppliers are judged on landed unit cost, dispatch speed and stock depth — verified against their actual fulfilment record, not their sales page.
02
Localise
Sizing is converted to local standards and published in centimetres and kilograms. Copy is written in the market's languages. Imagery is produced in-house.
03
Price
Retail price is built from a full cost model — purchase, freight, consolidation, platform fees, commission, tax, discount — against a fixed per-order margin.
04
Fulfil
Orders are consolidated and shipped from China. Enquiries, returns and after-sales issues are handled by our team in the buyer's language.
Buy from us
Our storefronts are on TikTok Shop.
We sell through TikTok Shop rather than a checkout of our own, so orders, payment and buyer protection all run through the platform you already trust. Each country has its own storefront, all run by the same team.