About
We sell our
own stock, on
our own terms.
Beijing Woke Technology Co., Ltd. is a Chinese company running cross-border retail storefronts under the CQWI brand. Every listing, every price and every customer conversation is handled by our own team.
- Legal entity
- Beijing Woke
Technology Co., Ltd. - Registered
- Beijing, China
- Vertical
- E-commerce
- Channel
- TikTok Shop
Our business
We sell consumer goods — primarily apparel and lifestyle products — directly to shoppers in Southeast Asia through TikTok Shop. Our storefronts are operated by our own team, stocked with our own merchandise, and supported by our own customer service.
We work with vetted manufacturers and wholesale suppliers in mainland China. Products are selected against demand data from the destination market, then rebuilt for it: language, sizing standards, imagery, pricing and compliance requirements are adapted per country rather than copied across.
Why localisation is the whole job
A garment that sells in one market fails in the next for boring, specific reasons — the size chart is in the wrong system, the copy reads as machine translation, the photography shows a season the buyer is not in, or the price was set from a currency conversion instead of a cost model.
We treat each of those as a separate piece of work with its own check. It is slower than bulk-listing a supplier catalogue, and it is the reason our listings convert.
In practice
What each step actually involves.
Sourcing
Candidates are evaluated on landed unit cost including domestic freight and consolidation, on dispatch speed, and on stock depth. We verify a supplier's fulfilment record before committing inventory to them.
Listing
Sizing is standardised from the supplier's original measurements and republished in centimetres and kilograms for the destination country. Product copy is written in that market's languages, not translated in bulk.
Pricing
Retail price is derived from purchase cost, domestic freight, consolidation and forwarding, platform fees, creator commission, tax and promotional discount — recalculated per country at current exchange rates.
Advertising
Performance campaigns run on our own advertiser account for our own listings. Campaign structure, budget allocation, creative rotation and reporting are handled internally.
Fulfilment
Orders are consolidated and shipped from China to the destination market, with tracking passed back to the platform so the buyer can follow the parcel.
After-sales
Enquiries, returns and disputes are handled by our team in the buyer's language, through the platform's own messaging so the record stays with the order.
What we are not
We are a direct merchant. We do not operate as a marketing agency, do not manage accounts or advertising on behalf of other businesses, do not resell software or platform access, and do not offer any service to third parties.
Any platform integration we build — including our use of advertising platform APIs — is an internal tool operating on our own accounts only. Credentials stay on our own infrastructure and are never distributed to end users or partners.
Company
Beijing Woke Technology Co., Ltd.
Registered in Beijing, China. Retail brand: CQWI. Primary market: Malaysia, expanding to Singapore and Thailand.